Tata Passenger Electric Mobility Ltd. (TPEM), a subsidiary of Tata Motors, has signed a Memorandum of Understanding (MoU) with Jaguar Land Rover (JLR) for the licensing of Jaguar’s EMA platform. This partnership aims to develop the ‘Avinya’ series, a range of premium pure electric vehicles (EVs).
The Collaborative Endeavor
Under the MoU, Tata Motors’ TPEM and JLR, both wholly-owned subsidiaries of Tata Motors, will leverage Jaguar’s EMA platform to create pure electric mid-sized SUVs tailored for international markets. The planned launch of these electric vehicles is set to commence from 2025 onwards, as stated in Tata Motors’ official release.
Development on Electrified Modular Architecture
The electric vehicles, inspired by the Avinya concept, will be built on JLR’s Electrified Modular Architecture (EMA). In exchange for utilizing the EMA platform, Tata Motors will pay a royalty fee to Jaguar.
Vision for Avinya
Anand Kulkarni, Chief Product Officer and Head HV Programmes at Tata Passenger Electric Mobility, expressed excitement about the collaboration, highlighting Avinya’s significance as a symbol of innovation in personal mobility. He emphasized that Avinya, leveraging cutting-edge technology, software, and artificial intelligence on the EMA platform, will set new standards in efficiency and range for electric vehicles globally.
Engineering Expertise and Synergies
Thomas Mueller, Executive Director of Product Engineering at JLR, highlighted the engineering prowess demonstrated by JLR’s EMA platform. He emphasized that this collaboration exemplifies the Tata Group’s spirit of collaboration, value-sharing, knowledge exchange, and synergistic outcomes.
Accelerating Entry into High-End EV Segment
Access to JLR’s advanced platform is expected to accelerate TPEM’s foray into the high-end electric vehicle segment. It will also contribute to reducing development cycle time and costs, facilitating a more streamlined and efficient product development process.
About Tata Motors
As part of the USD 128 billion Tata Group, Tata Motors is a prominent global automobile manufacturer with a diverse range of vehicles. Operating across multiple countries including India, the UK, South Korea, Thailand, South Africa, and Indonesia, Tata Motors’ vehicles are renowned and marketed across various regions globally, spanning Africa, the Middle East, Latin America, Southeast Asia, and SAARC countries.
