Situated on Via Montenapoleone in Milan’s prestigious golden quadrilateral, the Bally Flagship Store designed by Casper Mueller Kneer Architects embodies the epitome of Swiss excellence fused with Milanese identity. With a commanding three-story corner facade bridging two iconic streets, the store pays homage to Bally’s heritage while embracing its Milanese locale. The design concept echoes Bally’s legacy of craftsmanship, art, and natural materials, creating a serene sanctuary that resonates with permanence.
A Harmonious Fusion of Tradition and Modernity
Part of Casper Mueller Kneer’s global reinterpretation of Bally’s architectural identity, the store is meticulously curated as a sprawling villa spanning three floors across 560m2. The ground floor serves as a welcoming foyer, adorned with travertine cobbled floors and silver travertine wall linings. A grand central staircase commands attention, soaring to a height of nine meters, accentuating the expansive volume of the space.
Tranquil Retreats and Intimate Spaces
As visitors ascend to the first floor, the ambiance transitions into a more secluded, cabin-like atmosphere characterized by European oak paneling and handwoven carpets. The second floor, dedicated to womenswear, exudes the charm of a quintessential Milanese apartment, featuring original oak parquet flooring and panoramic views of the bustling street below. Throughout the upper levels, walls finished in clay plaster evoke a sense of warmth and earthiness.
Craftsmanship and Authenticity
Every element of the store, from the custom-designed furniture to the meticulously crafted display fixtures, reflects Bally’s core values of authenticity and craftsmanship. Fired clay shelves and stools, along with wooden display tables, underscore the brand’s commitment to quality and heritage. By employing earthy, natural materials in every aspect of the design, Casper Mueller Kneer Architects has succeeded in encapsulating Bally’s essence while imbuing the space with a timeless elegance.
In essence, the Bally Flagship Store Milan stands as a testament to the enduring legacy of Swiss craftsmanship and Milanese sophistication, seamlessly blending tradition with innovation to create an immersive retail experience that captivates and inspires visitors from around the world.
