Achieving an athlete’s physique demands dedication and hard work. Hours of rigorous training, weightlifting, and strict dietary regimens are essential components of the journey. Amidst this relentless pursuit of fitness, one shouldn’t have to endure the discomfort of ill-fitting clothing in everyday life. State & Liberty recognizes the unique challenges faced by individuals with bulkier frames and aims to address this issue with precision and innovation.
The Evolution of State & Liberty
Established in 2015 by co-founders Steven Fisher and Lee Moffie, State & Liberty takes its name from a notable intersection in Ann Arbor, MI, where the founders first crossed paths. Both alumni of the University of Michigan, Fisher and Moffie encountered difficulties in finding clothing that accommodated their muscular builds. After experiencing the frustration of ill-fitting shirts and the exorbitant costs of custom tailoring, they embarked on a mission to revolutionize the apparel industry for athletic individuals.
The Athletic Fit Revolution
Central to State & Liberty’s ethos is the concept of the athletic fit. Initially introduced in their shirt range, this fit features a v-shaped design with tapering darts at the waist, offering a tailored silhouette that complements broader shoulders and arms. Recognizing that the athletic physique extends beyond shirts, the brand has expanded its range to include casual wear, tailoring, and more, catering to individuals with diverse body types and proportions.
Innovative Fabric Technology
A crucial aspect of State & Liberty’s success lies in its use of advanced fabric technology. Understanding the need for flexibility and comfort, especially for athletes, the brand utilizes an exclusive Athletic Performance Fabric blend of polyester and spandex. This intelligent blend offers superior stretch, moisture-wicking properties, and crease resistance, ensuring optimal performance and comfort throughout the day.
Tailoring for Special Occasions
Beyond everyday wear, State & Liberty excels in providing tailored solutions for special occasions, including weddings. Offering both “Made to Measure” and “Made to Order” packages, the brand allows customers to customize every aspect of their attire, ensuring a perfect fit and style. With a focus on personalized service and attention to detail, State & Liberty eliminates the hassle of ill-fitting rental suits and guarantees a memorable sartorial experience.
Performance Golf Clothing
Expanding its offerings to include performance golf clothing, State & Liberty combines style and functionality seamlessly. Designed to meet the demands of the golf course, these garments feature stretch fabrics, moisture-wicking properties, and a tailored fit, providing athletes with the confidence to perform at their best while maintaining a sophisticated aesthetic.
Endorsement by Athletes
State & Liberty’s commitment to catering to the athletic build has earned the brand acclaim from professional athletes across various sports leagues. With endorsements from NHL and NFL players, including UFC Hall of Famer Daniel Cormier and MLB star George Springer, the brand’s reputation for quality and performance continues to grow.
Conclusion: A Tailored Solution
In conclusion, State & Liberty has emerged as a beacon of innovation in the apparel industry, offering tailored solutions for individuals with athletic builds. With its emphasis on fit, function, and style, the brand has revolutionized the way athletes approach clothing, providing a range of options that cater to their unique needs. Whether it’s everyday wear, special occasions, or performance apparel, State & Liberty’s commitment to quality craftsmanship ensures that athletes can look and feel their best, no matter the occasion.
