Samsung has solidified its position as a leader in the Indian tablet market, as announced on Wednesday, boasting a remarkable 220 percent year-on-year growth in the June quarter.
Market Leadership
With a commanding 45 percent volume market share at the close of the June quarter, Samsung has extended its tablet leadership for the second consecutive quarter. This achievement is corroborated by the latest data from the IDC Worldwide Quarterly Personal Computing Devices Tracker.
Diverse Product Portfolio
Samsung’s success can be attributed to its unwavering commitment to consumer innovation, establishing itself as the sole full-range player in India’s tablets sector. With offerings spanning the entire price spectrum, Samsung has catered to diverse consumer preferences. Its tablets have enjoyed significant success across mass-market (below Rs 20,000), mid-range (Rs 20,000 to Rs 40,000), and premium (above Rs 40,000) segments.
Performance in Different Segments
In the mass-market segment (below $250), Samsung has captured a substantial 49 percent volume market share in the June quarter, according to the IDC Worldwide Quarterly Personal Computing Devices Tracker. Notably, Samsung recently introduced the Galaxy Tab A7 Lite, an affordable option tailored for individuals with active lifestyles.
For the mid-range segment ($250 to $550), Samsung emerged as the clear leader in the June quarter, propelled by the success of the Galaxy Tab A7.
Samsung’s comprehensive approach to product development, coupled with its focus on meeting diverse consumer needs, has undoubtedly contributed to its impressive performance in the Indian tablet market. With its strategic pricing and innovative offerings, Samsung continues to strengthen its foothold, catering to a broad spectrum of consumers in India.
