Atlas, a pioneering venture founded by Karen Serfaty and Gianina Rossi from Argentina, alongside Josefina Van Thienen from San Francisco, aims to address the complexities of contractor benefits for global companies. With a focus on streamlining benefits management, Atlas offers a comprehensive solution to ensure seamless operations, regardless of contractors’ locations.
Identifying the Challenge
Having worked for U.S.-based companies for a decade, Serfaty and Rossi encountered recurring challenges related to managing taxes as contractors in foreign countries. This prompted them to delve deeper into the issue, uncovering additional hurdles faced by global companies when hiring talent across borders.
The Birth of Atlas
Motivated by their firsthand experiences, the trio launched Atlas in 2021, recognizing Latin America as a hub of remote talent. The platform serves as a centralized tool for companies to administer contractor benefits, spanning tax management, health insurance, and social perks. Additionally, Atlas offers a customizable marketplace of benefits tailored to individual company and contractor needs.
Driving Growth and Impact
Atlas quickly gained traction, attracting prominent customers such as Mercury, Firstbase, Deel, and Payoneer. The company’s commitment to customer success and innovation fueled its rapid expansion, with revenue doubling since the platform’s launch in March 2023. Atlas now covers 26 countries across the Americas and Europe, positioning itself as a key player in the global benefits landscape.
Securing Investment and Future Outlook
The promising growth trajectory of Atlas captured the attention of investors, resulting in a recent seed extension funding round of $2.75 million. Led by Hi Ventures (formerly known as ALLVP) and backed by notable figures like Oskar Hjertonsson and Jason Calacanis, Atlas has raised close to $5 million to date. With a focus on nurturing its U.S.-based clientele with global reach, Atlas aims to further solidify its position as a leader in contractor benefits solutions.
Through its innovative approach and unwavering dedication to customer satisfaction, Atlas is poised to revolutionize the landscape of contractor benefits, empowering global companies to thrive in an increasingly interconnected world.
